{"id":841,"date":"2015-04-10T17:48:57","date_gmt":"2015-04-10T17:48:57","guid":{"rendered":"http:\/\/straight.softwired.network\/?post_type=portfolio&#038;p=841"},"modified":"2015-04-18T20:49:03","modified_gmt":"2015-04-18T20:49:03","slug":"bellingham-technical-collegecampaign","status":"publish","type":"portfolio","link":"https:\/\/www.straightupcommunication.com\/portfolio-item\/bellingham-technical-collegecampaign\/","title":{"rendered":"Bellingham Technical College|campaign"},"content":{"rendered":"<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a href=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_1-e1429289460533.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-900\" src=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_1-256x300.jpg\" alt=\"BTC\" width=\"253\" height=\"297\" \/><\/a> <a href=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-899\" src=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-256x300.jpg\" alt=\"BTC_LG_8.75x10.25_FNL_Page_2\" width=\"253\" height=\"297\" srcset=\"https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-256x300.jpg 256w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-879x1030.jpg 879w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-1280x1500.jpg 1280w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-602x705.jpg 602w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2-450x527.jpg 450w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/BTC_LG_8.75x10.25_FNL_Page_2.jpg 1750w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/a><\/p>\n<p>H Street Design Studio and Straightup teamed up to develop three campaign concepts aimed at boosting regional awareness of key college programs within two distinct audience groups.<\/p>\n<blockquote>\n<p>We had three goals of our own: make the campaign flexible, original and fun.<\/p>\n<\/blockquote>\n<p>The good news? they loved all three. But they had to choose one, and they went with &#8220;Able&#8221; as shown above. (Below is one that got away&#8230;) By allowing modification for any number of audiences and programs, a <strong>flexible<\/strong> messaging platform, rather than a fixed idea, gives the campaign staying power. We also wanted to<strong> avoid the cliche<\/strong> college promotional template (happy engaged student on campus) to set the brand apart in a market that includes several higher-learning institutions. As for <strong>fun\u00a0<\/strong> \u2014 we wanted to capture the practical reality of the technical college experience while acknowledging the range of creativity and hands-on capability represented by the (current and future) student population.<\/p>\n<p><a href=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-919\" src=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-300x194.png\" alt=\"SALMON_v3_Page_1\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-300x194.png 300w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-1030x666.png 1030w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-1500x971.png 1500w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-705x456.png 705w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1-450x291.png 450w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_1.png 1700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-920\" src=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-300x194.png\" alt=\"SALMON_v2_Page_3\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-300x194.png 300w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-1030x666.png 1030w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-1500x971.png 1500w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-705x456.png 705w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3-450x291.png 450w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v2_Page_3.png 1700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-918\" src=\"http:\/\/straight.softwired.network\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-300x194.png\" alt=\"SALMON_v3_Page_2\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-300x194.png 300w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-1030x666.png 1030w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-1500x971.png 1500w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-705x456.png 705w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2-450x291.png 450w, https:\/\/www.straightupcommunication.com\/wp-content\/uploads\/sites\/6\/2015\/04\/SALMON_v3_Page_2.png 1700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":900,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[31],"_links":{"self":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio\/841"}],"collection":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":0,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio\/841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/media\/900"}],"wp:attachment":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/media?parent=841"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/tags?post=841"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio_entries?post=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}