{"id":797,"date":"2015-04-14T02:24:26","date_gmt":"2015-04-14T02:24:26","guid":{"rendered":"http:\/\/straight.softwired.network\/?post_type=portfolio&#038;p=797"},"modified":"2015-06-03T18:45:25","modified_gmt":"2015-06-03T18:45:25","slug":"marriott","status":"publish","type":"portfolio","link":"https:\/\/www.straightupcommunication.com\/portfolio-item\/marriott\/","title":{"rendered":"Marriott | Global Design"},"content":{"rendered":"<p>Marriott is on a quest to be the world&#8217;s favorite travel company. Their Global Design group is key to the mission \u2014 examining every aspect of every one of the hospitality giant&#8217;s 18 hotel brands, and developing new ways to make the guest experience more relevant, enjoyable and memorable through design. They&#8217;re not messing around. They&#8217;re making some bold moves, breaking a few molds, pushing the corporate culture to get with the Millennial mindset and encouraging people to hone their inner innovator.<\/p>\n<blockquote><p>As a creative writing resource for the Global Design team, Straightup helps communicate key design ideas to the Marriott owners, operators and designers charged with making Marriott more awesome.<\/p><\/blockquote>\n<p>It&#8217;s fun work. Shown in this picture is one of their key instigators, sitting in <strong>the Underground, Marriott&#8217;s innovation lab.<\/strong> Straightup teamed up with the \u00fcber-talented environmental graphic man John Mason to name, interpret and script the experience of the space. See that quote on the wall? I picked that quote. Roald Dahl wrote it. He was a genius.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marriott is on a quest to be the world&#8217;s favorite travel company. Their Global Design group is key to the mission \u2014 examining every aspect of every one of the hospitality giant&#8217;s 18 hotel brands, and developing new ways to make the guest experience more relevant, enjoyable and memorable through design. They&#8217;re not messing around. [&hellip;]<\/p>\n","protected":false},"featured_media":656,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[31],"_links":{"self":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio\/797"}],"collection":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/comments?post=797"}],"version-history":[{"count":0,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio\/797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/media\/656"}],"wp:attachment":[{"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/tags?post=797"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.straightupcommunication.com\/wp-json\/wp\/v2\/portfolio_entries?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}