If Ben had his way, Sraightup is pretty sure there would be no words on his firm’s new website, only big, luscious project images. Fortunately, Ben does not always get his way. This is because he is a good listener. Which, by the way, is a trait you want in your architect, and something Straightup thought homeowners would want to know, along with the whole idea that “home” is not only how clients will feel with him, but where they’ll end up after he’s finished.
Since big, luscious residential photographs don’t necessarily communicate that, even if they do speak for themselves (saying, for example, “don’t you wish you lived here?”), Straightup was delighted for the opportunity to say just a few words on Ben’s behalf.