In Boston earlier this spring (post marathon pride/pre Brady shame) two colleagues and I presented at the Northeast regional SMPS | Uber Conference. The presentation expands on the above words of marketing (and storytelling) wisdom. The title, Know Your Hero: 5 Steps to Compelling Storytelling, alludes to one of the key ideas: Your audience is […]
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Meanwhile lets just say that we are proud Laura contributed a whooping 2 entries.
Straightup would love to claim authorship for this piece of genius but, as near as I can tell from my desktop research, it was O.M. Scott, founder of the Scott’s premium seed company (1868) who said it. Quite the salesman he. It’s an idea the coffee and shoe people cottoned to quite awhile ago, but […]
Laura Johanson, LEED AP, lj(at)straightupcommunication.com