Entries by Laura

Seed v. lawn part 2: Boston, storytelling and the Seahawks

In Boston earlier this spring (post marathon pride/pre Brady shame) two colleagues and I presented at the Northeast regional SMPS | Uber Conference. The presentation expands on the above words of marketing (and storytelling) wisdom. The title, Know Your Hero: 5 Steps to Compelling Storytelling, alludes to one of the key ideas: Your audience is […]

Seed v. lawn

Straightup would love to claim authorship for this piece of genius but, as near as I can tell from my desktop research, it was O.M. Scott, founder of the Scott’s premium seed company (1868) who said it. Quite the salesman he. It’s an idea the coffee and shoe people cottoned to quite awhile ago, but […]