Seed v. lawn part 2: Boston, storytelling and the Seahawks
In Boston earlier this spring (post marathon pride/pre Brady shame) two colleagues and I presented at the Northeast regional SMPS | Uber Conference. The presentation expands on the above words of marketing (and storytelling) wisdom. The title, Know Your Hero: 5 Steps to Compelling Storytelling, alludes to one of the key ideas: Your audience is […]